Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
CCPA Confusion for Facebook Advertisers: What You Can Do: Here is what you should do to adjust for the new CCPA regulations in California.
Instagram Best Practices for 2020: Ad Creative, Placements, & More: Things can change quickly in digital marketing, so make sure you’re up-to-date on best practices within Instagram!
Showcase It: Why Every E-Commerce Retailer Should Be Using Showcase Shopping Ads: If you haven’t tried Showcase Shopping Ads in Google, here are all the reasons you should give them a shot, complete with metrics, tips and best practices.
Search Engine Land
Google opens image extension beta, adds countdowns to responsive search ads: Image extensions are officially available. Dynamic countdowns are now available for responsive search ads as well.
Social Media Examiner
How to Create LinkedIn Videos That Work: Looking for tips to improve video content for LinkedIn? Here is how to audit your current content and create something that really works for your audience!
How You Can Use Pinterest’s New eCommerce Features Effectively: Here’s how to leverage Pinterest’s new features in the best ways possible!
PPC Town Hall 16: 5 Insights to Build Your Personal PPC Brand: If you’re looking to build your own PPC brand, here are tips from our own Michelle Morgan on just how to do that! You can also rewatch this week’s Town Hall.
From the Engines
Is Targeting More Important than Reach for Marketers?
Decoding decisions to grow online sales
Introducing: Instagram Shop and Facebook Pay
How agencies can get the most out of Pinterest
From the Clix Team
How to Improve Your Microsoft Ads With IF Functions by Joe Martinez
Google Ads Discovery Campaign Set Up by Joe Martinez
8 Year-to-Date Reports & Analyses You Should be Running by Andrea Taylor