Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How High Can Your Facebook Ad Frequency Go and Still Convert?: Frequency is a constantly measured metric for Facebook advertising. So how high is too high in terms of Frequency? This post tested that question out.
Consequences of Poor Negative Keyword Management: Here’s a couple good reasons to make sure you stay on top of your search query reports.
The Dangers Of Lazy “Generational Marketing”: There has been a lot of talk of “marketing to millennials” and other generational marketing methods, but is this lazy marketing?
Search Engine Land
[Updated] 7+ features you’ll only find in the new AdWords interface: Here’s an updated list of features you’ll only find on the new AdWords UI.
From the Engines
From the Clix Team
[New Series] Get Your Time Back: A Little PPC Automation Goes A Long Way by Andrea Taylor
Get Your Time Back: Rescue Your PPC Life With Automated Rules by Kristin Palmer
Save Time: Embrace “Dynamic” Solutions in PPC by Michelle Morgan
Get Your Time Back: Leverage Automated Bidding Strategies by Andrea Taylor