Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
AdWords Editor updated to support expanded text ads: Woo-hoo, AdWords Editor now supports expanded text ads! If you haven’t updated yet, check out this post to see what you’re missing out on.
How to Setup Conversion Value Tracking For Your Online Shop: Tracking your conversion value can get messy and difficult. Hop over and check out this post for everything you need to know.
Seven Ways (4+3) to Avoid Differences in Facebook Ad Reports vs Google Analytics: Check out this post for some help troubleshooting discrepancies between Facebook reporting and Google Analytics.
Experts on How the Loss of Converted Clicks on AdWords Will Affect Retailers: Converted Clicks in AdWords will be riding off into the sunset in September, never to return. Find out how that will impact your accounts that use Converted Clicks and how to prep for this change.
New Responsive Display Ads: What You Need to Know: Check out this post with all the specs for GDN responsive ads.
Expanded Text Ads: 7 Million Clicks Say That They’re Underperforming: There’s been a lot of hype about Google’s new ads, but are they living up to it? Check out this post and see if your accounts agree.
Search Engine Journal
Top 20 Unusual Google Queries: Need a laugh today? Check out these ridiculous, laughable searches.
Search Engine Watch
Facebook image cheat sheet: maximum photo sizes for your branded page and ads: This post features all the specs you need for your Facebook campaigns. Check it out and then bookmark it.
From the Engines
Available today: three innovations for a mobile-first world
New cross-device attribution reports and benchmarks
Repurposing image assets to create effective Pins
From the Clix Team
Mac Users: 4 Bing Ads Editor Features to Check Out by Bethany Bey
Managing Expectations When Things Go Wrong by Robert Brady