Clix Marketing Blog’s #PPC News & Views: Friday, July 5, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


Dynamic Search Ads: What You Need to KnowWhen to use DSAs and situations when another format is better – it’s all spelled out in this helpful post.

PPC Hero

Back to Basics: What Is Conversion Rate Optimization (CRO)? New to PPC or getting back into the industry? This one is starting from square one.

Social Media Examiner

5 Overlooked Facebook Audiences to Improve Your Ad ResultsA custom audience of people who watched your video?? Add that to your to-do list! Don’t miss all the good ideas in this one!

Klient Boost

Google Merchant Center Master Guide: Set Up + 19 Awesome Tips Before you launch any shopping campaigns, start with this post (and refer back to it often).

Search Engine Journal

How to Optimize Your PPC Campaigns for Profit: This post takes the guesswork out of it — it all comes down to an equation. Don’t miss this one!

From the Engines

Microsoft Ads

Get clearer insights on ad performance with prominence metrics


The top trends for July 2019


Introducing Nielsen DMA Targeting for Quora Ads

From the Clix Team

Let Freedom Ring in Your PPC Perspective by Kristin Palmer
The Right Way to Import Google Ads Campaigns into Microsoft Ads by Andrea Taylor