Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
WordStream
Dynamic Search Ads: What You Need to Know: When to use DSAs and situations when another format is better – it’s all spelled out in this helpful post.
PPC Hero
Back to Basics: What Is Conversion Rate Optimization (CRO)? New to PPC or getting back into the industry? This one is starting from square one.
Social Media Examiner
5 Overlooked Facebook Audiences to Improve Your Ad Results: A custom audience of people who watched your video?? Add that to your to-do list! Don’t miss all the good ideas in this one!
Klient Boost
Google Merchant Center Master Guide: Set Up + 19 Awesome Tips Before you launch any shopping campaigns, start with this post (and refer back to it often).
Search Engine Journal
How to Optimize Your PPC Campaigns for Profit: This post takes the guesswork out of it — it all comes down to an equation. Don’t miss this one!
From the Engines
Microsoft Ads
Get clearer insights on ad performance with prominence metrics
Quora
Introducing Nielsen DMA Targeting for Quora Ads
From the Clix Team
Let Freedom Ring in Your PPC Perspective by Kristin Palmer
The Right Way to Import Google Ads Campaigns into Microsoft Ads by Andrea Taylor
