Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
No, Paid Search Audiences Won’t Replace Keywords: Here’s why the keyword is still the most essential tool in the PPC toolbox.
A Quick Guide to Getting Started with Instagram Ads: This is an Instagram crash course on how to get started with ads in this channel.
Search Engine Watch
Three strategies for cracking the B2B code on Facebook: Here’s some great tips for how to leverage B2B advertising on Facebook (spoiler alert: it’s not impossible!)
Use Similar Audiences for Search to Tap the Upper Funnel: Need some ways to reach more people in the upper funnel? Check out this post to see how to leverage similar audiences to do just that.
Search Engine Journal
New AdWords Experience Rolling Out by End of the Year: If you haven’t gotten the new AdWords experience in your accounts yet, here’s some screenshots to check out.
15 Summer Marketing Tips to Prepare Your Winter Campaigns like an Athlete: There’s just over 200 days until Christmas! Here’s how to start planning in the summer to beat the holiday rush and competition.
From the Engines
Maximize conversions with Smart Bidding
The Best Facebook Business News This May
From the Clix Team
AdWords In-Market Audiences Are Coming to Search by Robert Brady