Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos: Here is what you need to know about Instagram’s big announcement.
New Requirements for Facebook Custom Audiences + Expert Opinions: An overview of what to expect when the new changes to custom audiences go into effect on July 2nd.
Leveraging Custom Intent Audiences on YouTube: Don’t miss this post and the in-depth analysis for this new type of targeting.
5 Things You Need to Do Before the Old AdWords UI Is Retired: From taking the guided tour to ensuring your filters, rules & reports are in working order – don’t miss this list.
From the Engines
New tools for creative storytelling on YouTube
Measure Matters: A New Video Series to Keep You Up to Date on Your Data
Enhancements to targeting settings and Dimensions tab
Shifting from Volume to Value-based Marketing
From the Clix Team
A Look at Facebook’s Updated Reporting by Kristen Palmer
Get Started With Google’s In-Market Audiences for Search by Abby Woodcock
Campaign Manager Updates Coming to LinkedIn by Andrea Taylor