Clix Marketing Blog’s #PPC News & Views: Friday, June 26, 2020

From the Experts

PPC Hero

The Top 25 Most Influential PPC Experts of 2020: Our own Director of Client Services, Michelle Morgan, was named the #1 most influential PPC expert of 2020! And our Director of Client Strategy, Joe Martinez, was #3! We’re so proud to have these two on our team!

Ad Espresso

Top Instagram Updates in 2020 – June Edition: If you’ve slacked on keeping up with Instagram updates this month, here’s your chance to read all the news in one easy-to-read article.

Search Engine Journal

TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars: After requiring advertisers to use insertion orders and then a self-serve beta, TikTok finally announced a business platform. See what all of the ad options look like in this post.

Search Engine Land

Google to see first U.S. revenue decline, including paid search, says forecaster: It’s predicted that Google will see a 7% drop in paid search revenue – due mostly to the loss of travel ad spending. But which channel(s) will continue to see growth?

Social Media Examiner

How to Set Up Facebook Standard Events and Custom Conversions: Everything you need to know about setting these up in Facebook! This article also includes a video.