Happy Friday and happy March, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
10 Headline Tips and Tests That Need to Leave Your Backburner: Spruce up your next ad test with some new strategies on writing ad headlines.
Encrypting Emails for Google AdWords Customer Match: Find out a quick and easy way to encrypt your customer emails for Google’s Customer Match.
Search Engine Land
AdWords Expanded Text Ads could get even longer with second description line test: More characters?? Find out about a new test that would double the number of characters available in text ad descriptions.
10 Questions to Ask When Your Facebook Ads Underperform: Use this list of questions the next time your Facebook campaigns take a performance nosedive.
From the Engines
“Level up” your gaming business with new innovations for apps
Bing Ads Editor for Mac is now available globally
From the Clix Blog
PPC in Centralized vs Decentralized Organizations Guest Post by Jessica Cates
Bing Native Ads: How To Review & Optimize Performance by Abby Woodcock