Happy Friday and happy March, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
10 Headline Tips and Tests That Need to Leave Your Backburner: Spruce up your next ad test with some new strategies on writing ad headlines.
Encrypting Emails for Google AdWords Customer Match: Find out a quick and easy way to encrypt your customer emails for Google’s Customer Match.
Search Engine Land
AdWords Expanded Text Ads could get even longer with second description line test: More characters?? Find out about a new test that would double the number of characters available in text ad descriptions.
10 Questions to Ask When Your Facebook Ads Underperform: Use this list of questions the next time your Facebook campaigns take a performance nosedive.
From the Engines
From the Clix Blog
PPC in Centralized vs Decentralized Organizations Guest Post by Jessica Cates
Bing Native Ads: How To Review & Optimize Performance by Abby Woodcock