Clix Marketing Blog’s #PPC News & Views: Friday, March 31, 2017

Happy final day of March, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

LunaMetrics

A Plea for Using Google Analytics Goals: Here’s all the reasons why you should be utilizing Goals in Analytics and how you can go about getting started.

WordStream

ETA (and More) Coming to Dynamic Search Ads: Changes are coming to dynamic search ads and it’s pretty exciting!

PPCHero

Google’s Update to Close Variants: 3 Ways to Combat Even Less Exact Match: Here’s some suggestions on how to roll with the punches of Google’s latest update to exact match variants.

ClickZ

The psychology of numbers and how they drive conversions: Learn more about psychology and learn how to incorporate it into your next landing page.

AdEspresso

How to Successfully Transfer a Facebook Campaign to Instagram: Here’s how to easily apply your Facebook campaigns to Instagram.

From the Engines

Google AdWords

Dynamic Search Ads are now more effective than ever

Bing Ads

Monthly budgets will migrate this April – are you ready?

From the Clix Blog

Getting the Most Out Of Conference Attendance by Robert Brady