Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Land

Why the Google Search Network isn’t working for your B2B business: The title says it all: if you have a B2B client that feels PPC doesn’t work the way they thought it would, here’s a couple ideas to try out before throwing in the towel.

PPC Hero

5 Lessons Learned From Running International PPC Accounts: This quick-hitting list is what you need to know before diving into international PPC.

3Q Digital

Refine Your Facebook Remarketing With Tiers & Time on Site: This tiered approach will help you to get more out of your Facebook Remarketing strategy.

Search Engine Watch

7 advanced Google Shopping strategies [infographic]: Check out these handy shopping strategies in a handy infographic.

Granular

In-House PPC Blog Series: JD Prater from AdStage.io: Insightful comparisons in the differences between in-house and agency work.

From the Engines

Inside AdWords

Gain deeper insights with improved Quality Score reporting

From the Clix Blog

4 Facebook Ad Features You’re Probably Overlooking by Andrea Taylor
Guest Post: PPC in Technical Industries: Client and Agency Perspectives by Jessica Cates
This Is How Excel Filters Make PPC Reports Easier by Kristin Palmer