Happy Friday, friends, and thanks for joining us for this week’s edition of #PPC News & Views!
From the Experts
Search Engine Land
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers: Useful learnings from Walmart’s moves in the ecommerce arena.
Search Engine Journal
YouTube’s Continued Land Grab for TV Dollars: YouTube Select: YouTube has announced a replacement for Google Preferred called YouTube Select, which allows advertisers to buy inventory on TV screens.
Social Media Examiner
How to Retarget Facebook Ad Traffic for Conversions: This is a very in-depth guide for Facebook retargeting for conversions!
15 B2B eCommerce Marketing Strategies to Boost Conversions: Looking for additional ways to boost performance? Here are 15 ideas to get the creative juices flowing!
TikTok analytics tool aims to help marketers evaluate campaigns: As TikTok continues growing, Conviva introduces an analytics tool for better insight.