Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Simo Ahava
#GTMTips: Create Facebook Pixel Custom Tag Template This post has accomplished what it sought out to do — demystify custom templates.
PPC Hero
Paid Search Basics for Events: Audiences, Ad Copy, Extensions — it’s all covered in this great writeup!
WordStream
The Big, Easy Cheat Sheet for Google Display Ads: If you’re new to building out display campaigns, this is a great resource for beginners. From best practices to examples – bookmark this one!
Search Engine Watch
Don’t let unwanted automated ad extensions keep you up: Regain control by opting out with a few clicks — here’s how and when you should consider it.
Disruptive Advertising
How to Create Awesome Twitter Video Ad Campaigns: “Twitter video campaigns start with great content but end with strategic setup and response.” Yes. Yes. Yes.
From the Engines
Targeting Technology Buyers: Reaching New Decision-Makers With Better Targeting Strategies
An Update on How We Are Doing At Enforcing Our Community Standards:
Microsoft
Microsoft Advertising: 2019 Partner of the Year Award winners
From the Clix Team
Tips for Making the Most of Client Communication by Andrea Taylor
Google Ads Now Lets You Sort Your Campaigns by Robert Brady