Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
#GTMTips: Create Facebook Pixel Custom Tag Template This post has accomplished what it sought out to do — demystify custom templates.
Paid Search Basics for Events: Audiences, Ad Copy, Extensions — it’s all covered in this great writeup!
The Big, Easy Cheat Sheet for Google Display Ads: If you’re new to building out display campaigns, this is a great resource for beginners. From best practices to examples – bookmark this one!
Search Engine Watch
Don’t let unwanted automated ad extensions keep you up: Regain control by opting out with a few clicks — here’s how and when you should consider it.
How to Create Awesome Twitter Video Ad Campaigns: “Twitter video campaigns start with great content but end with strategic setup and response.” Yes. Yes. Yes.