Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
Stay tuned for more information on a PPC webinar Clix is hosting on Thursday, May 21!
From the Experts
Search Engine Land
A script that detects anomalies at a local level: Save some time with this valuable new script that can alert you when regional differences related to COVID-19 have an impact on your PPC campaigns.
Ad Espresso
Social Sharing & Copyright: What Brand Can & Can’t Use on Social Media: Copyright laws on social media can feel fuzzy. Until your ads get shut down on Facebook. Here is what you need to know about social sharing.
Marketing Land
Pro tip: How brands can enter TikTok with brand channels: If you’re looking for a way to break into TikTok, get started with this path for success.
PracticalEcommerce
Write for 5th Graders to Drive Conversions: When it comes to writing lead gen ad copy, adjusting readability may just be key.
B2Linked
LinkedIn Ads for Small Budgets: The Best Strategies to Make Sure You Don’t Waste Your Money – The LinkedIn Ads Show: If you’re looking for some strategies for small budgets on LinkedIn, this podcast can give you some great ideas!
Optmyzr
PPC Town Hall Recap: As more businesses reopen, there are a lot of questions. Here is what the PPC pros had to say this week about the next steps.
From the Engines
Microsoft Ads
COVID-19 insights & trends (May 5 edition)
3 tips to boost your Pinterest campaign performance
From the Clix Team
Watch: Should you go all-in on brand marketing now? featuring Michelle Morgan
Where You Should Invest to Improve Your PPC Campaigns by Michelle Morgan
It Isn’t Business as Always: Adapting PPC Strategy in Changing Times by Tim Jensen
