Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Tinuiti
Google Smart Bidding Guide: How to Use Each Strategy: Easy to follow post and a clear graphic to compare each type.
Paid Media Pros
How Does Google Tag Manager Work? In this video, Michelle Morgan walks through how Google Tag Manager works and how you can get started adding tags and triggers on your site.
ZATO Marketing
Ads in an Automated World – BrightonSEO Search Show Talk: If you didn’t travel across the pond to hear it live, you can catch Kirk’s recording in this post (along with his deck and transcript)!
PPC Hero
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls: Let’s take a note from Hanapin’s key elements to create an agenda for your next client call.
3Q Digital
Apple Search Ads: Basics, Tips, and Tricks Wasn’t by mistake that the text was bolded in this text: 50% average conversion rate. After you consider the drawbacks, this post gets right to structure tips to be successful!
Search Engine Journal
The Value of Video in Marketing Today with Joe Martinez [PODCAST]: Our Director of Client Strategy is outlining a number of different features and strategies – you’ll want to take notes, share it and refer back to it!
From the Engines
Google Ads
2019 holiday checklist: help shoppers find local stores
Quora
Promoted Answers Best Practices Guide
Microsoft Advertising
Webcast: The Art and Science of AI + Creativity
