Clix Marketing Blog’s #PPC News & Views: Friday, November 16, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Vertical Leap

Google Beacons: Proximity marketing is ready to take off in 2019 They’ve gone quiet over the last 5 years, but are ready to shine in 2019. Is it part of your client’s strategy? How can it be leveraged?

Metric Theory

Which Google Ads Holiday Bidding Strategy Should You Use? Do you manage ecommerce accounts? If you do, you know you’re in for a whirlwind (think shaken snow globe) in Q4. Don’t miss this easy-to-follow post on bidding strategy.

PPC Hero

Using Quora Ads to Reach Target Audiences: In key moments with high-intent, learn about targeting options where you can reach people mid-funnel and catch them at the moment the decision is being made.

Search Engine Land

Bing Ads now supports 3rd headline, 2nd description in text adsYou can now import your longer ads from Google Ads or create new ones in Bing Ads.

Seer Interactive

What You Need to Know About Google’s New Search Ad Position MetricsWhether you’re just trying to understand where your ad is showing up, or trying to get your ads in more prominent positions, all four new metrics can help you out.

Search Engine Journal

10 Most Important PPC Trends You Need to Know in 2019Our favorite? Number 5.


What Works & What Doesn’t Automating Ad Copy & Keywords: Clix’s own Michelle Morgan weighs in on leveraging dynamic keyword and ad features.


Conversion Tracking 2019: New Facebook Attribution vs Google Everything you need to know about how conversion pixels by major marketing platforms work.

 From the Engines


Quora and Attribution Partnership


5 steps to grow your ad campaign success on Pinterest


Business Brought to Life: Instagram Pop Up Shop


What Shoppers are Saying on Facebook Leading Up to Black Friday and Cyber Monday
Five Ways to Maximize Sales This Holiday Season

Bing Ads

Stay ahead of the pack with the Competition tab


B2B Product Reviews: A Marketer’s Guide

From the Clix Team

Top 10 Takeaways I Learned From Conferences This Year by Robert Brady
New Ad Position Metrics in Google Ads by Tim Jensen
Changes to Bing Ads Enhanced CPC Bidding by Bethany Bey