Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Vertical Leap
Google Beacons: Proximity marketing is ready to take off in 2019 They’ve gone quiet over the last 5 years, but are ready to shine in 2019. Is it part of your client’s strategy? How can it be leveraged?
Metric Theory
Which Google Ads Holiday Bidding Strategy Should You Use? Do you manage ecommerce accounts? If you do, you know you’re in for a whirlwind (think shaken snow globe) in Q4. Don’t miss this easy-to-follow post on bidding strategy.
PPC Hero
Using Quora Ads to Reach Target Audiences: In key moments with high-intent, learn about targeting options where you can reach people mid-funnel and catch them at the moment the decision is being made.
Search Engine Land
Bing Ads now supports 3rd headline, 2nd description in text ads: You can now import your longer ads from Google Ads or create new ones in Bing Ads.
Seer Interactive
What You Need to Know About Google’s New Search Ad Position Metrics: Whether you’re just trying to understand where your ad is showing up, or trying to get your ads in more prominent positions, all four new metrics can help you out.
Search Engine Journal
10 Most Important PPC Trends You Need to Know in 2019: Our favorite? Number 5.
WordStream
What Works & What Doesn’t Automating Ad Copy & Keywords: Clix’s own Michelle Morgan weighs in on leveraging dynamic keyword and ad features.
Adverity
Conversion Tracking 2019: New Facebook Attribution vs Google Everything you need to know about how conversion pixels by major marketing platforms work.
From the Engines
Quora
Quora and Attribution Partnership
5 steps to grow your ad campaign success on Pinterest
Business Brought to Life: Instagram Pop Up Shop
What Shoppers are Saying on Facebook Leading Up to Black Friday and Cyber Monday
Five Ways to Maximize Sales This Holiday Season
Bing Ads
Stay ahead of the pack with the Competition tab
B2B Product Reviews: A Marketer’s Guide
From the Clix Team
Top 10 Takeaways I Learned From Conferences This Year by Robert Brady
New Ad Position Metrics in Google Ads by Tim Jensen
Changes to Bing Ads Enhanced CPC Bidding by Bethany Bey