Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know: Our friends at SEJ let the cat out of the bag with these great tips.
The 12 Days of Paid Search Optimizations: Everything included except drummers, milking maids, and pipers.
16 Powerful Ways to Grow Your AdWords eCommerce Campaigns Profitably: This sequel post goes into greater detail with strategies that shouldn’t be overlooked for your accounts.
Social Media Examiner
How to Target Specialized Audiences With Facebook Ads: This step-by-step guide to creating custom, saved, and lookalike audiences will have your particular audience in laser focus.
Search Engine Land
Google AdWords Editor updates to support budget type option for video ads & more: More features were added and here are all the reasons to be thankful for version 12.2!
The Ultimate AdWords Automated Bid Strategy Guide: ‘Ultimate’ isn’t an exaggeration – this is THE go-to guide for Google’s Automated Bid Strategies. Don’t miss this helpful post and the video that is included.
Leverage Native to Drive Click-to-Call Leads on Mobile: Optimizing your current lead strategy with tips from this post.
4 Super-Useful New AdWords Features You Need to Try: This is everything you need to know to get the most out of the new features and impact your accounts.
From the Engines
Everything You Always Wanted to Know About Entrepreneurs and How They’re Using LinkedIn
Holiday shoppers are in the driver’s seat — here’s what they’re looking for on Black Friday, and beyond
Improved bid adjustment controls for auto-bidding
Facebook, Instagram and the changing world of fashion shopping
From the Clix Team
How to Block Your Ads From Running on Specific Websites and Apps by Andrea Taylor
Thankful for the Building Blocks that Shaped My Career by Kristin Palmer
Google Analytics Remarketing Audiences for E-Commerce by Bethany Bey