Clix Marketing Blog’s #PPC News & Views: Friday, October 1

Happy October, friends! Thank you for joining us for this week’s edition of #PPC News & Views!

From the Industry

Paid Search

New Changes to Google Ads Keyword Matching: What It Really MeansThis post breaks down what the latest keyword match type updates means.

5 ways shopping behaviour is changing in the UKIf you’re a shopping advertiser who is running in the UK, make sure to check out this article.

Spotify Ads | How Music and Big Data Can Win You CustomersIf you’re considering Spotify as a potential channel, hop in with this guide.

Data-Driven Attribution as the New Default in Google Ads: What You Need to KnowGoogle’s recent announcement means that the default attribution model for all new conversion actions in Google Ads from last-click to data-driven attribution.

Google is Phasing Out Expanded Text Ads: How to Take Action NowYet another change coming from Google that advertisers need to be on top of.

New Google Ads Budget Report Tracks Daily Campaign SpendStay on top of budgets by utilizing this report.

How Retailers Can Win the 2021 Shopping SeasonAdapt your digital marketing strategies for the 2021 holiday season!

From the Engines


Update to Our Pre-Campaign Estimates

Find New Customers With Boosted Posts That Drive to WhatsApp


The future of attribution is data-driven

New ways to find shopping inspiration on Google


Announcing the Microsoft Advertising Partner Sweepstakes!

Optimize now for the changing holiday retail landscape in 2021


New branding solutions to measure the value and impact of TikTok

From the Clix Team

Getting Started with Google’s Video Action Campaigns