Happy October, friends! Thank you for joining us for this week’s edition of #PPC News & Views!
From the Industry
New Changes to Google Ads Keyword Matching: What It Really Means: This post breaks down what the latest keyword match type updates means.
5 ways shopping behaviour is changing in the UK: If you’re a shopping advertiser who is running in the UK, make sure to check out this article.
Spotify Ads | How Music and Big Data Can Win You Customers: If you’re considering Spotify as a potential channel, hop in with this guide.
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know: Google’s recent announcement means that the default attribution model for all new conversion actions in Google Ads from last-click to data-driven attribution.
Google is Phasing Out Expanded Text Ads: How to Take Action Now: Yet another change coming from Google that advertisers need to be on top of.
New Google Ads Budget Report Tracks Daily Campaign Spend: Stay on top of budgets by utilizing this report.
How Retailers Can Win the 2021 Shopping Season: Adapt your digital marketing strategies for the 2021 holiday season!