Happy October, friends! Thank you for joining us for this week’s edition of #PPC News & Views!
From the Industry
Paid Search
New Changes to Google Ads Keyword Matching: What It Really Means: This post breaks down what the latest keyword match type updates means.
5 ways shopping behaviour is changing in the UK: If you’re a shopping advertiser who is running in the UK, make sure to check out this article.
Spotify Ads | How Music and Big Data Can Win You Customers: If you’re considering Spotify as a potential channel, hop in with this guide.
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know: Google’s recent announcement means that the default attribution model for all new conversion actions in Google Ads from last-click to data-driven attribution.
Google is Phasing Out Expanded Text Ads: How to Take Action Now: Yet another change coming from Google that advertisers need to be on top of.
New Google Ads Budget Report Tracks Daily Campaign Spend: Stay on top of budgets by utilizing this report.
How Retailers Can Win the 2021 Shopping Season: Adapt your digital marketing strategies for the 2021 holiday season!
From the Engines
Update to Our Pre-Campaign Estimates
Find New Customers With Boosted Posts That Drive to WhatsApp
The future of attribution is data-driven
New ways to find shopping inspiration on Google
Microsoft
Announcing the Microsoft Advertising Partner Sweepstakes!
Optimize now for the changing holiday retail landscape in 2021
TikTok
New branding solutions to measure the value and impact of TikTok
