Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
WordStream
8 Ways to Improve Your LinkedIn Lead Generation Ads Today: Not all strategies are created equal. Michelle Morgan breaks down best practices that you shouldn’t miss!
Search Engine Journal
13 Facebook Ads Features Every Marketer Should Know: From Creative Hub to Audience Insights, and Ad Scheduling — it’s all here! Andrea Taylor is guest posting and uncovering the hidden gem tools.
PPC Hero
Fall 2019 Updates to Google Merchant Center: Did you miss the updates?? Here’s a recap of how to leverage them.
Social Media Examiner
How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences: Learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences.
Merkle
How Retailers Should Take on the 2019 Holiday Season: Don’t miss these tips as we get close to the Holiday season!
From the Engines
Quora
Scaling Retargeting Performance with Keyword History
How to Plan for Holidays on Instagram
6 Tips to Get Your Business Holiday-Ready
Google Ads
A privacy-safe approach to managing ad frequency
Microsoft Ads
3 tips to maximize the holiday shopping season
From the Clix Team
What Happened When I Gave Facebook Targeting Expansion a Try by Kristin Palmer
Do You Know About Pinterest’s New Advertiser Incentives? by Kristin Palmer