Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Google announces AdWords daily budgets can overspend by 2x, automatically: Big news this week as AdWords effects a change to hit advertising goals. What does it mean for your budget?
5 Experts Weigh In on AdWords Daily Budget Update: Should you be concerned? Here’s what PPC experts think about Google’s daily budget announcement.
Brand Protection: Brand integrity is a hot topic right now (for good reason). 3Q did a great series this week on all the ways to protect your brands across different platforms with several different stances.
From Discount to DISCOUNT! The Secret to Selling Users on…Your Sales: Here’s how to reel in even more customers with your next eCommerce promotion or sale. These tips are great!
Search Engine Watch
How to optimize your ad campaigns for consumer behavior on Facebook and Google: Problems and solutions are analyzed with the two powerhouses of Facebook and Google. If you’re looking to optimize your campaigns, don’t miss this post.
Tracking Multiple Checkout Funnels In Google Analytics: Have eCommerce clients? Better understand the user behavior in the checkout funnel to make an impact on conversions.
How to Talk PPC to the C-Suite: Ahem. Preparing a PPC presentation to senior executives? Don’t overlook these helpful tips.
Search Engine People
Make Your AdWords Call-Only Ads Stand Out: Do your Call-only ads need some attention? Generate some phone calls with this guide.
From the Engines
5 Tips to Drive Business Results on Messenger
Get more coverage with less hassle using Dynamic Search Ads
$2 in profit for every $1 spent: Analytic Partners’ analysis shows Pinterest’s impact
From the Clix Team
5 Important Reasons to Link Google AdWords and Analytics by Michelle Morgan
Facebook’s New Dynamic Creative Ads by Tim Jensen
Pinterest Ads + Customer List Audiences: The Secret to Successful Nurture Campaigns Guest Post
How Should You Approach Mobile PPC? Part 2 by Robert Brady