Happy Friday (and October), friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

MarketingMojo

Improve Your AdWords Remarketing Campaigns With Google Analytics Audiences: Beef up those remarketing campaigns with some help from Google Analytics.All the deets are in the post.

Beyond the Paid

PPC: Not For Kids: Has Google oversimplified the AdWords setup process?

PPC Hero

30 Minutes to Peace of Mind – How to Identify AdWords Performance Issues: Deep dives into the depths of AdWords are great – when you have time. But what about when you don’t? Then check out this post for a quick 30 minute checkup to identify performance issues.

PracticalEcommerce

Writing Irresistible PPC Ads: Improve your boring ecommerce ads with these tips.

Search Engine Land

Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date: Use this AdWords script to keep your dynamic ad extensions up to date.

From the Engines

Google AdWords

AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more

Bing Ads

Expanded Device Targeting is on its way, giving you more flexibility to optimize your campaigns

From the Clix Team

How Excel Can Do Your UTM Term Tagging For You by Andrea Taylor
Bing Ads Get A Ride Feature by Bethany Bey