Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

3Q Digital

How to Maintain Data Quality to Success at Google Shopping: What do you need to keep in mind when launching Google Shopping? This article outlines the basics to get started.

MarketingProfs

What’s Hot (and What’s Not) in Online Retail [Infographic] Here’s a lighthearted infographic about retail’s latest trends. Can you guess what the top search terms were on Walmart.com in April 2017? Read the report to find out!

Aimclear

Obliterate Facebook Targeting Overlap! | Step-by-Step Guide To Ditch Audience Duplication: If you have advertised on Facebook, you have probably ran into audience overlap at some point. Here’s how to assess your audience overlap and why you should end it once and for all.

Practical Ecommerce

Google Analytics Setup Checklist for Ecommerce: Setups can be tricky. Bookmark this post so your next Analytics setup goes as smooth as possible.

Search Engine Land

Advanced Budget Management Made Easy With Scripts: This list of scripts will help you manage your budget any way you want or need.

From the Engines

AdWords

Introducing a better, simpler ad rotation
New reporting to show how often your Shopping ad is in the top spot

From the Clix Team

11 Chrome Extensions Every PPC Pro Should Try by Andrea Taylor
Which Side of the Amazon Are You On? Getting Started With Amazon Vendor Central by Kristin Palmer
What You Need to Know About AdWords’ New Ad Suggestion Beta by Bethany Bey
Customize Your Campaigns: Yahoo Search Retargeting on Native by Abby Woodcock