Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
Google Ads Mobile CTR/CPA/CVR Benchmarks: From Arts & Entertainment to Travel & Hospitality, it’s all here. How do you stack up?
Going Premium: Is Google Analytics 360 Worth It? More data, more support, more advanced features – you should be intrigued! The side-by-side comparison in this piece can’t be missed.
Using Custom Affinity Audiences to Increase Your Market Reach: Who isn’t looking to increase brand awareness with more controlled targeting? Don’t miss this post and learn how to set them up along with a few ideas to put them into use — targeting event attendees, competitor targeting, and more.
8 Fintech Ads Examples that Can Inspire Your Facebook, Instagram, and Google Ads: Not just inspiring examples, this post contains great tips.
Get Your Catalog in Front of New Eyes with Facebook’s DABA: Dynamic Ads for Broad Audiences is a gamechanger. Imagine this, untapped customers at the top of your funnel utilizing interest, behavior, and demographic data to serve the products it thinks is most relevant from your product catalog. Sold.
Facebook Canvas Ads Become Instant Experience Ads With New Features: It’s not a name change — there are some really cool enhancements too. Our favorite? The fact that they are compatible with Pixel tracking.