Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
7 Mesmerising Landing Page Examples You’ll Want to Steal: You’ll want to refer back to this post for some incredible inspiration.
Gaining an Increase in Revenue by Changing 1 Color: As minor as it seems, test it.
PPC Brand Testing: When to Bid Your Brand Keywords Down: This smart piece instructs the factors to consider and when to test bidding your your branded keywords down into a lower ad position — frees up your budget for other initiatives.
Google News Digest: New Algo Update, Responsive Display Ads, Dataset Search Launch and More: The last two weeks have been busy ones – get caught up here with the latest and greatest from Google.
Search Engine Land
Now you can enable call reporting at the account level in Google Ads. Here’s how: The new feature will impact your call extension and call-only ads — this post contains what you need to know and when not to use it.
Everything You Need To Know About Amazon Sponsored Products: With over 25 categories, more likely than not, your clients can benefit from the exposure. Step-by-step article on setting up your campaigns.
From the Engines
From the Clix Team
Google Updates Responsive Display Ads by Tim Jensen
Leveraging LinkedIn Data on the Microsoft Audience Network [Beta] by Abby Woodcock
Build Better Client Relationships With These Tips by Andrea Taylor
Facebook Ads Update: Publisher List & Block List by Bethany Bey