Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Protect
7 Mesmerising Landing Page Examples You’ll Want to Steal: You’ll want to refer back to this post for some incredible inspiration.
PPC Hero
Gaining an Increase in Revenue by Changing 1 Color: As minor as it seems, test it.
Metric Theory
PPC Brand Testing: When to Bid Your Brand Keywords Down: This smart piece instructs the factors to consider and when to test bidding your your branded keywords down into a lower ad position — frees up your budget for other initiatives.
SEMrush
Google News Digest: New Algo Update, Responsive Display Ads, Dataset Search Launch and More: The last two weeks have been busy ones – get caught up here with the latest and greatest from Google.
Search Engine Land
Now you can enable call reporting at the account level in Google Ads. Here’s how: The new feature will impact your call extension and call-only ads — this post contains what you need to know and when not to use it.
CPC Strategy
Everything You Need To Know About Amazon Sponsored Products: With over 25 categories, more likely than not, your clients can benefit from the exposure. Step-by-step article on setting up your campaigns.
From the Engines
Quora
Reach 300+ million monthly unique visitors on Quora
Stop, dig in and collaborate with Pinterest’s API
Announcing Shopping in Instagram Stories and Explore
Understanding the Shopping Journey of the Connected Consumer
Bing Ads
Competition tab, performance insights and location recommendations: 3 new AI powered features
Making the Case for B2B Marketing on LinkedIn [Infographic]
From the Clix Team
Google Updates Responsive Display Ads by Tim Jensen
Leveraging LinkedIn Data on the Microsoft Audience Network [Beta] by Abby Woodcock
Build Better Client Relationships With These Tips by Andrea Taylor
Facebook Ads Update: Publisher List & Block List by Bethany Bey
