Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
CPC Strategy
Everything You Need To Know About Amazon Sponsored Products: Bookmark this guide to Amazon Sponsored Products so you never have to Google campaign structures, campaign builds or bidding strategies again.
SEMrush
How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps: LinkedIn is one of our favorite channels. Here’s a great guide to setting up Lead Gen campaigns, complete with screenshots and very handy details.
Marketing Mojo
The Secret to Search Ads for Lead Generation – Determining a Keyword’s Search Intent: Lead gen folks, here’s a way to decode search intent between your targeted audience and the other people of the internet, which as lead gen folks know, can be very difficult at times.
PPC Hero
How To Add a Facebook Ad Placement Block List: Category exclusions are likely something you have been adding to your Facebook campaigns for a while now. Here’s how to easily remove your Facebook ads from appearing on a list of specific websites on the Facebook Audience Network.
Search Engine Journal
Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns: Get ready for the holidays with these Merchant Center updates.
Metric Theory
4 Steps to Set Up Successful Facebook Dynamic Product Ads: Setting up dynamic product ads may seem daunting, but this post will definitely help!
From the Engines
AdWords
Supercharge your call-only ads with ad extensions
5 Phony Brand Voices to Avoid on Social Media
Bing Ads
Improve your ad extension management with account level association for extensions
Track more of your ad impact with Offline Conversion Import
From the Clix Blog
Using Storytelling in Facebook Carousel Ads for Better Performance by Michelle Morgan
Configuring Google Analytics in Google Tag Manager by Tim Jensen
Are You Using Google Data Studio? You Probably Should Be by Amy Bishop
3 Ways to Utilize Google Analytics for Better AdWords Reporting by Jill DuPre
Need Better Ad Copy? Talk To The Product People by Robert Brady
