Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

SEMrush

3 YouTube Targeting Options You Need to Try: Complete with screenshots, this post tells you how to leverage some great targeting for YouTube campaigns.

Merkle

Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords: Brand terms are important, but are you paying more for those keywords due to a difference between your max bid and CPC. Find out more in this post.

WordStream

Generational Marketing: How to Target Millennials, Gen X, & Boomers: Learn how to better target different generations with some generational marketing tactics.

PPC Hero

Google’s Responsive Display Ads Pack a Punch: Learn how to set up responsive display ads and see how you can put them to work in your accounts.

Search Engine Land

How to implement mobile-specific ad copy for AdWords expanded text ads: Check out two ways to implement some mobile-specific ad copy for ETAs.

From the Engines

Facebook Business

We’re making Canvas easier to create for any business or any goal

Google Analytics

An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize

From the Clix Team

Quality Score Analysis: How & Why You Should Take A Deep Dive by Abby Woodcock