Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Invasion Of Google Maps Ads – Helpful Or No? Have a client who has a need for Google Map ads? Check out this post to find out how to get started and what the user experience is like.
How to Drive More Ecommerce Sales with Your Product Page: Beef up your eCommerce campaigns with these tips for product pages.
Facebook Custom Audience Targeting Updates: If you’re advertising on Facebook, these are updates you want to know about.
Four Facebook Remarketing Ads That Enhance E-Commerce Revenue: Here’s a list of Facebook’s most powerful remarketing tools, why they’re useful for eCommerce folks and how to use them. You’ll want to bookmark this article!
Search Engine Land
Optimize your GDN accounts with more hidden gems: In a GDN rut? Give some of these strategies and updates a try.
From the Engines
Effectively target your audiences with the new remarketing bid adjustment opportunity
Reach more customers with Shopping ads in new countries
Google Data Studio: quicker and broader access to data
From the Clix Team
How to Start Using Engagement Audiences to Improve Performance by Michelle Morgan
How to Configure AdWords Tracking in Google Tag Manager by Tim Jensen
How Should You Approach Mobile PPC? by Robert Brady
New And Helpful Features In the New AdWords Interface by Jill DuPre