Happy Friday, PPC pros, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Internet’s PPC History & Its Unknown Future: Refresh your memory on the history of PPC with this fun, year-by-year look back at the internet and pay-per-click.
3 Video Ad Tests for a Changing Landscape: Want to run some video ad tests but don’t know where to begin? Check out this post for some suggestions.
A Guide To Facebook Targeting Options: Facebook targeting – there’s a lot to know. Read this post and then bookmark it so you can refer to it later when you’re brainstorming your next Facebook campaign.
Bing Expanded Text Ads: 5 Things You Need to Know: Get ready for Bing expanded text ads by reading this post.
Search Engine Land
Google rolls out Campaign Groups in AdWords: Monitor performance of multiple campaigns with this new reporting feature.
From the Engines
Track your goals with campaign groups and performance targets
New in Bing Ads: Compare your performance between two time periods