Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
New Google Research: Can the Long Tail Be Covered Without Broad Match?: The good old match type debate. Read the article to find out if you broad match really helps with long tail keywords.
Creating an Immersive Experience with Canvas: Facebook began testing Canvas in late 2015. Canvas is a mobile feature still in beta. Read the article to see how Canva can be beneficial to advertisers and how you can get started using Canvas.
Social Media Examiner
How to Research and Locate Your Audience Using Social Media: Audiences are an important part of ad strategy on social media. Read the article to find out how to identify who you audience really is to help expand your business.
The Beginner’s Guide to a Full PPC Account Setup for SMB Ecommerce Clients: Just getting started with Ecommerce PPC account setup? Need a refresher or just a reference? This extensive article takes you step by step for account setup.
From the Engines
Introducing the Adwords app for iOS
Yahoo Gemini Priorities for 2016
Delivering a more Engaged Audience for Advertisers
From the Clix Team
5 Common PPC Misconceptions by Amy Bishop
5 Steps to Kick Start Your Facebook Ads Campaign by John Lee
Facebook Lead Ads: Good Keeps Getting Better by Susan Wenograd