Clix Marketing Blog’s #PPC News & Views: January 28, 2016

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! PPCNews&Views

From the Experts

Search Engine Land

New Google Research: Can the Long Tail Be Covered Without Broad Match?: The good old match type debate. Read the article to find out if you broad match really helps with long tail keywords.


Creating an Immersive Experience with Canvas: Facebook began testing Canvas in late 2015. Canvas is a mobile feature still in beta. Read the article to see how Canva can be beneficial to advertisers and how you can get started using Canvas.

Social Media Examiner

How to Research and Locate Your Audience Using Social Media: Audiences are an important part of ad strategy on social media. Read the article to find out how to identify who you audience really is to help expand your business.


The Beginner’s Guide to a Full PPC Account Setup for SMB Ecommerce Clients: Just getting started with Ecommerce PPC account setup? Need a refresher or just a reference? This extensive article takes you step by step for account setup.

From the Engines

Google AdWords

Introducing the Adwords app for iOS


Yahoo Gemini Priorities for 2016

Delivering a more Engaged Audience for Advertisers

From the Clix Team

5 Common PPC Misconceptions by Amy Bishop

5 Steps to Kick Start Your Facebook Ads Campaign by John Lee

Facebook Lead Ads: Good Keeps Getting Better by Susan Wenograd