Happy Friday the 13th, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Watch
Eight steps for an advanced PPC competitor analysis:
Check out this post for an in-depth look at how to see your stats against your competitors.
The SEM Post
Google AdWords Testing Location-Based Store Reminders:
Google’s testing a new feature that tells customers when a business location is nearby. Find out more about these reminders.
The WordStream Blog
NEW Holiday AdWords Ads: Text Message Remarketing & Black Friday Structured Snippets:
The gift of SMS text message remarketing & Black Friday/Cyber Monday structured snippets have landed for e-commerce clients just in time for the holidays. Read the post to learn when you can expect to see them available for all advertisers.
From the Engines
From the Clix Team
Using Segments to Fully Understand Ad Test Performance by Sarah French
Cleanup Your Google Analytics Goals & Funnels by Robert Brady
Making the Most of Extended Sitelinks by Andrea Taylor
4 Tasty Non-PPC Tips for Improved Client Relationships by Michelle Morgan