Good (Black) Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s #PPC News & Views!

From the Experts

Certified Knowledge

Don’t Fall For this Bad Advice! The Worst Quality Score Advice We’ve Heard:
There’s lots of advice out there – this is a roundup of a lot of quality score myths.

Wordstream

7 Ways to Personalize Your PPC Strategy:
It’s the age of personalized everything – are you keeping up? Check out this post to make sure you’re giving customers the personalized experience they’re looking for.

PPC Hero

How To Integrate Structured Snippets Into Your Account:
If you haven’t tried structured snippets yet, here’s how you can get started.

Practical Ecommerce

Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly:

Cut out the guesswork on what will work for your ecommerce clients & check out this list of metrics.

From the Engines

Google AdWords

How to win on Black Friday: insights into store traffic trends

Bing Ads

Microsoft is “all-in” with search advertising

From the Clix Team

PPC Has Gone Visual, Have You? by Michelle Morgan
4 Easy Automated Rules Your Should Be Using (To Make Your Life Easier) by Andrea Taylor
Advanced LinkedIn Ads Targeting: When A Job Title Is Not In The System by Robert Brady
5 PPC Tools We are Thankful for This Year by Sarah French