Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.
From the Experts
Advance Your Google Shopping Strategy with Multiple Campaigns:
Google Shopping has been releasing new tools and becoming more competitive. With the holidays around the corner, find out how you can improve your strategy.
How to Add Multiple Campaigns to Negative Keyword List:
When managing accounts, sometimes the simplest thing becomes complicated. Read this article to learn how to save time by adding your negative keywords to multiple campaigns.
5 Things I learned About International PPC From HeroConf London:
Last week the Hero Conference went across the pond to London. Check out this article to learn more about PPC experiences in Europe.
3 Ways a Small Business Can Compete with the Big Guys in PPC:
Small Business accounts always have their own set of challenges. Learn more about how to make the most of their campaigns to compete in PPC.
As Programmatic Becomes More Commonplace, What Does That Mean for Creative?:
There’s not doubt that programmatic is a hot topic in the industry right now. Read the article to learn how you can optimize ads to work with programmatic.
From the Engines
Two New Tools to Improve Local Marketing
Bing Ads Academy: A new PPC learning experience
Remarketing, UT and Karaoke in #AskBingAds Episode 1
From the Clix Team
HeroConf London Slides: Introduction to Scripts by Amy Bishop
New Google Shopping Features Will Make All of Your Dreams Come True by Jill DuPre
Win the Game of Thrones with Advanced Twitter Ads – Tips from HeroConf London by John Lee