Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.
From the Experts
Acquisio
5 Ways to Apply Google’s Customer Match:
A few weeks ago Google rolled out its new feature Customer Match. Acquisio has broken down great ways for marketers to use this new feature.
AdEspresso
Why Your Facebook Ads Shouldn’t Be Blue:
I’m blue da ba dee da ba die…Seriously, when you look at facebook there are shades of blue everywhere. AdEspresso discusses the psychology of different colors and how to get users attention.
BoostBlog
Holiday Marketeer: Your November Guide for Holiday SEM Ad Copy Optimization:
Are you planning for the holidays yet? This article dissects last years data with a well thought out plan for marketers preparing for the holiday season.
SEMRush
Think Like Google: How to Drive Profit with PPC Campaigns:
This article talks about how marketers should focus on profit instead of conversions. He outlines formulas and graphs to maximize profitability of your campaigns.
From the Engines
Google Adwords
What are people shopping for near your stores – and across America?
Bing Ads
Launched: Bing Ads Platform Health Updates
From the Clix Team
Have you checked out our #DigIntoDisplay series, yet? Here are this weeks posts:
Clix Marketing
Targeting Methods with Display #DigIntoDisplay by Susan Wenograd
Are You Maximizing Your Display Text vs Image Ad Strategy? by Michelle Morgan
Living In a Vacuum Sucks: Use All Channels to Influence Display Targeting by John Lee
Zeroing In On Your Demographics by Amy Bishop
With Display, Target the Who, Not the What by Robert Brady
Dynamic Remarketing Takes Ecomm To the Next Level by Susan Wenograd
The Default Setting in the Google Display Network That Could be Costing You by Sarah French
