Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! This week proved to be another great week for content in the PPC industry. Here are some of the posts we thought deserved a second look.
From the Experts
Help! I Raised My AdWords Bids and Got LESS Traffic!: You heard right. Raised bids, lower traffic. Although it might go against common sense, it does happen sometimes. Check out the post make sure you don’t get yourself locked in a bid and budget battle.
Search Engine Land
Analyzing Paid Search to Maximize Customer Acquisition: Where is your revenue coming from? What channels are generating new customers for your company? How can you make budget decisions based these questions? Check out George Michie’s post to find out.
Social Media Spring Cleaning: Tis the season to be cleaning. This checklist runs you through all areas of your social media strategy you should be reviewing and updating this spring season.
Getting Started with International Paid Search: Looking to break out into international campaigns for the first time? RKG’s got you covered with a good list of campaign considerations around geographic targeting using Enhanced Campaigns.
How Much Should You Spend On Optimization? Calculate Your BUU: A common problem businesses have with optimization software is the cost. It can be expansive to have all the bells and whistles. But the cost of not optimizing can sometimes be greater than the software. Brian Massey walks you through an excursive to find out how valuable your traffic is to you and determine whether you can afford conversion optimization software or not.
7 Thank You Pages That Take Post-Conversion to the Next Level: Continuing the conversion metrics trend, Unbounce put together a great list of thank you page examples that you should definitely take a look at. Thank you pages are an often overlooked portion of converting potentials into customers. Check out what the experts have to say and what you should be doing with your Thank You pages.
From the Engines
An important step by the Media Rating Council toward a viewable impression currency: The future of advertising currency took another step this week as the Media Rating Council lifted its advisory on viewability metrics in marketing. This coincides with Google’s recent change to viewability metrics on the Google Display Network and could mean some bigger changes later down the line.
What’s next for Shopping campaigns and retailers: Long story short, you’re going to have to shift all of your PLA campaigns to Shopping campaigns by August of this year. Check out the post for more info.
That wraps up this week’s list. We’ll see you back here next week!