From the Experts
AMA with Brad Geddes: This isn’t a blog post, but it’s probably the most impactful piece of written PPC content from this week. Check out the thread to see Brad’s thoughts on a plethora of strategies that the rest of us PPC pros feel are important.
The SEM Post
Are Brand Keyword Costs Rising In Google AdWords? Experts Speak Out: It’s been a recent conversation point that CPCs are rising on branded keywords. Check out this article to get insights from some of the industry’s top voices and what they’re seeing in their accounts.
5 Ways to Improve Facebook ROI with Audience Targeting: This post is a what’s what of Facebook best practices for audience targeting or otherwise. If you’re targeting on Facebook, check out this post to find some new tips or reminders as to best practices for success.
Targeting Non-English Browsers to Produce Incremental Paid Search Orders: We’re all looking for new ways to expand our reach and gain additional revenue. This post taps into the idea of people’s language settings vs practice uses. Check it out.
PPC Checklist: 5 Things to Do After a Site Redesign: It’s part of regular business maintenance to update your website. But those changes can cause disruptions in your digital advertising if you don’t address them. Check out the article for more.
6 Neuromarketing Principles that Are Always True: As advertisers, it’s important to remember we’re advertising to people. And people will always have one form of neurological response or another. Check out this post to get some ideas of neuro-responses to tap into with your conversion rate optimization.
From the Engines
From the Clix Team
Search Engine Watch
PPC’s Newest Required Skill: SEO by Michelle Morgan