Clix Marketing’s #PPC News & Views: Aug 7, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


AMA with Brad Geddes: This isn’t a blog post, but it’s probably the most impactful piece of written PPC content from this week. Check out the thread to see Brad’s thoughts on a plethora of strategies that the rest of us PPC pros feel are important.

The SEM Post

Are Brand Keyword Costs Rising In Google AdWords? Experts Speak Out: It’s been a recent conversation point that CPCs are rising on branded keywords. Check out this article to get insights from some of the industry’s top voices and what they’re seeing in their accounts.

PPC Hero

5 Ways to Improve Facebook ROI with Audience Targeting: This post is a what’s what of Facebook best practices for audience targeting or otherwise. If you’re targeting on Facebook, check out this post to find some new tips or reminders as to best practices for success.

RKG Blog

Targeting Non-English Browsers to Produce Incremental Paid Search Orders: We’re all looking for new ways to expand our reach and gain additional revenue. This post taps into the idea of people’s language settings vs practice uses. Check it out.

Vertical Measures

PPC Checklist: 5 Things to Do After a Site Redesign: It’s part of regular business maintenance to update your website. But those changes can cause disruptions in your digital advertising if you don’t address them. Check out the article for more.

Marketing Land

6 Neuromarketing Principles that Are Always True: As advertisers, it’s important to remember we’re advertising to people. And people will always have one form of neurological response or another. Check out this post to get some ideas of neuro-responses to tap into with your conversion rate optimization.

From the Engines

Twitter Ads

Introducing two new ways to buy mobile app install ads with Twitter

Introducing ads editor

Bing Ads

Bing Ads July Recap: Launches, Updates and Reminders

Going global with a redesigned Bing Ads for iOS, Android coming soon

Google AdWords

View and analyze your data instantly with new Report Editor

An easier way to create Display campaigns

From the Clix Team

Search Engine Watch

4 Red Flags When Hearing a PPC Agency Pitch by Michelle Morgan

Clix Marketing

LinkedIn Ads Gets a Facelift by Robert Brady

PPC’s Newest Required Skill: SEO by Michelle Morgan

Brushing Up On Mobile Bid Modifiers by Andrea Taylor