Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

360i

Google Expands Reach of Exact Match: What Marketers Need to Know: Here’s what this recent change could mean for PPC pros.

Search Engine Land

Seriously, Google, can you just make exact match exact? The title says it all.

LunaMetrics

10 Reasons to Start Using Google Tag Manager Right Now: If you have a client who is on the fence about utilizing Google Tag Manager, here’s a list of great reasons that they should definitely start using it.

PPCHero

Building an Automated PPC Spend Tracker in Google Sheets: Tracking client spend can be a time-consuming task, but Supermetrics can make that a lot easier. See how you can put this tool to use for your own accounts.

Search Engine Journal

How Do Google AdWords IF Functions Work?: This post breaks down how to utilize IF functions and how you can start putting them to work for you today.

From the Engines

Facebook Business

Optimize your Ads with Split Testing

Bing Ads

Bing Ads Editor supports eCPC and makes it easier to adopt Expanded Text Ads

From the Clix Team

Cashing in With ABM Strategies in Existing PPC Accounts by Michelle Morgan
Squeeze More Out of LinkedIn With These 5 Tips by Andrea Taylor
My #SMX West Preso: Fun With Dynamic Search Ads by Michelle Morgan