Clix Marketing’s #PPC News & Views: June 5th, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

PPC Hero

3 Tips You Need to Know Before Creating Bing Shopping Campaigns: Bing recently announced their answer to Google Shopping Campaigns in the form of their own Shopping format. Although these aren’t available to all advertisers just yet, there are some key differences between BSA and Bing’s current Product Ads that you should be aware of before you dig in.

Marketing Mojo

Advanced AdWords Scripts – Harder, Better, Faster, Stronger: SMX Advanced: Not able to attend SMX Advanced this year? No worries. If you were really wanting to attend the session on AdWords scripts, Marketing Mojo’s got you covered.

Beyond the Paid

Bid Management: Is It Even Still a Thing?: With a title reminiscent of John Oliver’s “How Is This Still a Thing?” segment, this article tackles bid management and how it’s potentially not needed given the current technology available. Check it out.


6 Ways to Fix Disapproved Product in Google Shopping: Product disapprovals can happen even to the most cautious of advertisers. Check out this post to get some “tips” (his quotes, not mine) on how to deal with these disapprovals.


3 Landing Page Metrics that Actually Matter: Landing pages have a huge impact on PPC performance, but conversion rate is not the only factor that can show success. Check out this post to make sure you’re not being myopic with your landing page stats analysis.


How PPC Strategy Differs on the Search Network vs the Display Network: Not all targeting types are created equal. And the audience you reach with them can vary widely. Check out this post to get a better understanding how to treat each of these networks and their users.

From the Engines

Google AdWords

Introducing cross-account campaign management and reporting enhancements for manager accounts (MCC)

Bing Ads

Bing Ads Launches Automated Rules for Managing All Levels of Your Account

Twitter Ads

Introducing the Twitter Official Partner Program

From the Clix Team

Clix Marketing Blog

Low Budgets and High CPCs: Making the Numbers Work: by Amy Bishop

My Favorite Tools & Resources For PPC Keyword Research: by Andrea Taylor

Practical Ecommerce

Using Ad Extensions in AdWords, Bing Ads to Boost Performance: by Robert Brady

Small Biz Trends

When is the Best Time to Run PPC Ads?: by Robert Brady