Clix Marketing’s #PPC News & Views: May 1, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

The SEM Post

Not Goliath? Dominating AdWords Won’t Be Easy: It’s common knowledge that AdWords is a platform open to just about anyone with a wallet, but that doesn’t mean it’s an easy platform for anyone to succeed on. Read this article to find out the obvious and not-so-obvious ways AdWords is slanted to big businesses.


Build a Killer Conversion Strategy with Nothing but Time and Empathy: Don’t have one million dollars? Neither to a majority of online advertisers. So without a large budget, how can you carry out effective conversion rate optimization? Time and all the feels. Check out the article for more.

Search Engine Journal

3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings: Not everyone sells super flashy, fashionable products online. So how do you market the unsexy? Check out this article for some tips.

3Q Digital

How to Synergize Audience Insights From Your Facebook and Bing Ads Campaigns: No matter the channel you advertise on, you’re most likely going after the same audience. So why not gain insights from one channel to another? Give this article a read to see how you can gain insights across your Facebook and Bing Ads campaigns.


Try These Twitter Ads Best Practices for More Conversions: Twitter ads are one of the newer kids on the advertising block. Although it’s on a social platform, that doesn’t mean you can’t get customers from it. Check out this article to get tips on how to make those Twitter eyes turn into revenue dollars.

Social Media Examiner

How to Use YouTube Cards to Promote Your Business: YouTube + a product similar to Twitter Lead Gen Cards = heaven for YouTube advertisers. Check out the article for more info.

From the Engines

Google AdWords

Helping small businesses reach new customers with Google Shopping

Google Analytics

Supercharge your Google Analytics with SkyGlue

Twitter Ads

New measurement and buying tools through DoubleClick coming soon

Welcoming TellApart to the flock

Facebook Ads

More Support For Small Businesses: Educational Events and Live Chat

From the Clix Team


4 Tips for Offloading a PPC Account by Amy Bishop

Clix Marketing

Remarketing? Retargeting? Why Not Both? by Michelle Morgan

Google Clarifies “In-Store Visits” Metric at #HeroConf by Joshua Stone

#HeroConf 2015: CRO is Coming by Robert Brady