From the Experts
The SEM Post
Can Facebook Unseat Google?: The battle for advertising dollars has been raging for a while now and Facebook is making some serious advancements. Check out this post for some very savvy comments and observations by one of our industry’s leading ladies.
Search Engine Land
How a “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies: While there’s no perfect account structure for all businesses to adopt, there are many pieces of account structure you should consider before building out your campaigns.
This Cognitive Bias Will Help You Create More Persuasive Landing Pages: It’s no surprise that psychological factors play a large role in how people interact with your landing pages, but quick wins like this one don’t come along often. Check it out and get a test put together for your business.
Using Emojis in Ad Text Boosts CTR!: If this article tells you nothing else, it’s that you can always push outside the boundaries of conventional best practices. It’s very likely this practice will be added to the “Disapproved Practices” lists pretty quickly for Google, but that doesn’t mean it won’t be fun while it lasts.
Is Your Reputation Killing Your PPC ROI?: Reviews are very important to how potential customers can view your business. So why aren’t you paying attention to your online reputation? Check out this article for more on how reviews impact users and what you can do to improve.
Two Reasons Why I Don’t Buy Into the Quality Score Hype: It’s a debate as old as quality score itself. Should QS be a large piece of your PPC strategy, or is it as the article points out, just hype? Check out the article for the latest opinion on the matter.
From the Engines
From the Clix Team
Clix Marketing Blog
Getting Started With Facebook Local Awareness Ads by Joshua Stone