From the Experts
Search Engine Land
Here’s An AdWords Script To Mine Your Search Query Reports: No fluff here. Check out this post to get access to the script that can make your search query analysis much easier and help you craft your positive and negative keyword lists.
Search Engine Watch
4 Tips to Improve Your Product Feed Advertising: Shopping Campaign product feeds. The most SEO oriented advertising option in PPC these days. Check out these 4 tips to improve your product feed for a more search engine friendly environment.
3 Trends that Will Change the Future of Online Advertising: Our little industry is always changing and it’s up to us to stay on top of those trends for the sake of our accounts. Check out these 3 trends that will definitely play an impact on your day-to-day role.
Beyond the Paid
Dynamic Keyword Insertion: Use it, Or Lose It?: DKI is a tool that’s use is disputed by many in the PPC industry. Some say it’s a good tool, others think it takes away control. Check out the conversation and weigh in with your thoughts!
It Still Pays to Have Multiple Match Types for the Same AdWords Keyword: In an effort to address the notion that individual match types aren’t important that many advertisers have developed since the forced migration to close variants, RKG did some data digging to find that it’s simply not true. Check out the article for more info.
5 Google AdWords Habits You Must Kick to Succeed with Facebook Ads: Although Facebook is considered part of the PPC arsenal, that doesn’t mean it performs the same as search focused channels. Check out this article to see how you might be hurting yourself by applying the same strategies in Facebook that you are in Search.