Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Google Files Suit Against SEO Firm Accused of Robocalling, Launches Complaint Center For Users:
Google is bringing legal action against a search marketing firm for allegedly making automated calls to small businesses claiming to be affiliated with Google. (Some of your clients may have even gotten some of these calls). Find out more about what Google is doing in response to this issue.
Social Media Examiner
Facebook And Twitter User Behavior Changes: New Research:
Recent research is showing shifts in the way that people are using Facebook & Twitter. How should your brand respond? Find out in the article!
SEMRush
How To Use The New Google AdWords Report Editor:
If you’re still looking for some tips on navigating the Google Reports tab, check out this article for some tips & links to some other articles (& a handy video).
Search Engine Journal
WordPress Brute Force Attacks are at An All-Time High:
More & more hackers are cracking passwords on WordPress sites & it’s pretty scary. If you or your clients use WordPress, you will want to check out this article for more information on when your site is most vulnerable & what WordPress is doing to help users.
Search Engine Watch
5 AdWords Filters to Make Your Job Easier:
Who doesn’t love efficiency? This article on filters is a great reminder about some of the filtering capabilities for AdWords.
From the Engines
Google forwarding numbers arrive in Canada
New: 100% In-View Impression Buying and Ad Analytics Partnership with Moat
From the Clix Team
Resurrecting Your PPC Account’s Glory Days by Michelle Morgan
Tips For Getting The Most From Geographic PPC Reports – Fast by Andrea Taylor
PPC Creativity & Productivity Jump Start by Robert Brady
