Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.
From the Experts
Search Engine Land
Google Adds Dynamic Callout Extensions in Adwords:
Last year Google released callout extensions and this week a dynamic version has begun rolling out. Read the article to find out more.
LunaMetrics
Use 6 Great Reports in Adwords Report Editor:
A few months ago Google rolled out a new Report Editor in Adwords. Are you just staring at the dashboard trying to figure out the best way to utilize this new tool? The article shows reports using the new graphs that are available.
3Q Digital
Are you Guilty of Selfish Marketing?:
Every marketer wants as much information from customers as possible, but are you driving away customers in the process? Read the article to find out how to get customers without sending them through hoops.
Search Engine Watch
Halloween Tricks and Treats for Digital Marketers:
Getting ready for Halloween? Read the article to find out when consumers are shopping for costumes, candy and decorations.
From the Engines
Google Adwords
Google Hotel Ads makes it easier for more hotels to participate
Bing Ads
Optimize your mobile campaigns with bid modifiers
Bring your app to life with the Video App Card
From the Clix Team
Search Engine Watch
Grow Your Audience, Business Intelligence Database with Google Adwords by John Lee
Practical Ecommerce
Turn Social Traffic into Sales with AdWords Remarketing by Robert Brady
Clix Marketing
Generating More Clicks with Bing Ads Lower Bids Opportunity by Amy Bishop
The E-Commerce Advertising Toys Just Keep Getting Better by John Lee
Ad Servers: Air Traffic Control for Programmatic Display by Susan Wenograd
