Clix Marketing’s #PPC News & Views: September 25, 2015

This Week in PPC News and ViewsHappy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.

From the Experts

Search Engine Land

Google Adds Dynamic Callout Extensions in Adwords:
Last year Google released callout extensions and this week a dynamic version has begun rolling out. Read the article to find out more.


Use 6 Great Reports in Adwords Report Editor:

A few months ago Google rolled out a new Report Editor in Adwords. Are you just staring at the dashboard trying to figure out the best way to utilize this new tool? The article shows reports using the new graphs that are available.

3Q Digital

Are you Guilty of Selfish Marketing?:
Every marketer wants as much information from customers as possible, but are you driving away customers in the process? Read the article to find out how to get customers without sending them through hoops.

Search Engine Watch

Halloween Tricks and Treats for Digital Marketers:
Getting ready for Halloween? Read the article to find out when consumers are shopping for costumes, candy and decorations.

From the Engines

Google Adwords

Google Hotel Ads makes it easier for more hotels to participate

Bing Ads

Optimize your mobile campaigns with bid modifiers


Bring your app to life with the Video App Card

From the Clix Team

 Search Engine Watch

Grow Your Audience, Business Intelligence Database with Google Adwords by John Lee

Practical Ecommerce

Turn Social Traffic into Sales with AdWords Remarketing by Robert Brady

Clix Marketing

Generating More Clicks with Bing Ads Lower Bids Opportunity by Amy Bishop

The E-Commerce Advertising Toys Just Keep Getting Better by John Lee

Ad Servers: Air Traffic Control for Programmatic Display by Susan Wenograd

Google is Taking on OTA’s with Hotel Ads by Jill Dupre