Clix Marketing’s #PPC News & Views: September 4, 2015

This Week in PPC News and ViewsHappy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.

From the Experts

Search Engine Land

A Step-By-Step Guide To Query-Level Bidding In Google Shopping:
Since there’s no keyword targeting, Google Shopping has always been inherently difficult. Gain some understanding about bidding strategies & then check out the step-by-step guide that’s sure to help your next Google Shopping campaign. Setting up negative keywords, shared budgets, ad groups & more are all covered in the post.

Marketing Land

First Look: Facebook Starts Testing Immersive Mobile Ads:
Facebook has started testing a new immersive mobile advertising format that looks like regular sponsored posts but offer more content to users. See what these new ads look like & what they do in the post.


What You Think You Know About Your Customers’ Persona is Wrong:
Personas are a great tool to utilize to help you target your ideal customer. But marketers can sometimes get myopic when using them. Read the article to find out why you might want to challenge your assumptions and build outside of those personas.

PPC Hero

8 Good Reasons to Bid on Your Pure Brand Keywords:
At some point, all PPCers are asked why clients should bid on their brand terms. Here are 8 great answers for the next time you’re asked that question.

From the Engines

Google Blog

Google’s look, evolved

Google AdWords

The power of video meets the capabilities of AdWords – all TrueView campaigns now in AdWords

Facebook for Business

Updated Conversion Lift Tells Advertisers Which Campaigns Work Best for Their Goals

From the Clix Team

Practical eCommerce

PPC Ads: Understanding Match Types by Robert Brady

Search Engine People

AdWords Editor Power Features by Robert Brady

Clix Marketing

Bing Knows What You Did Last Halloween (And Has Data to Prove It) by Jill DuPre

My New Favorite B2B Lead Gen Tool: Bizible by Michelle Morgan

Bing Ads + Android App = Winning by John Lee

Ad Extensions: The Paradox of Choice by Robert Brady

Handy PPC Reports from AdWords’ Dimensions Tab by Andrea Taylor