From the Experts
Search Engine Land
A Step-By-Step Guide To Query-Level Bidding In Google Shopping:
Since there’s no keyword targeting, Google Shopping has always been inherently difficult. Gain some understanding about bidding strategies & then check out the step-by-step guide that’s sure to help your next Google Shopping campaign. Setting up negative keywords, shared budgets, ad groups & more are all covered in the post.
First Look: Facebook Starts Testing Immersive Mobile Ads:
Facebook has started testing a new immersive mobile advertising format that looks like regular sponsored posts but offer more content to users. See what these new ads look like & what they do in the post.
What You Think You Know About Your Customers’ Persona is Wrong:
Personas are a great tool to utilize to help you target your ideal customer. But marketers can sometimes get myopic when using them. Read the article to find out why you might want to challenge your assumptions and build outside of those personas.
8 Good Reasons to Bid on Your Pure Brand Keywords:
At some point, all PPCers are asked why clients should bid on their brand terms. Here are 8 great answers for the next time you’re asked that question.