Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! We’ve got an excellent list of posts from around the industry today so let’s jump right in, shall we?
From the Experts
Search Engine Journal
5 Incredibly Useful Remarketing Lists to Import From Analytics: Remarketing can be an extremely powerful tool in PPC. It can also be slightly difficult to get up and running. Take a look at these great lists and see if any of them might be a good way to get started easily or further narrow your focus with your current lists!
Beyond the Paid
PPC Experience: Necessary or Not? With our ever changing industry, is experience important? Does only your most recent 1-2 years matter, or do skills accumulate into something greater as your years in the mix go up? Check out the post to get both sides of the convo.
ClickZ
5 Common PPC Keyword Bidding Errors: Let’s be honest, we’re all guilty of following some custom pattern of our own that might not be best for our accounts. Take a look at this post to make sure you’re not wasting money or rendering your previous changes ineffective.
PPC Hero
Excel PPC Heat Mapping 101: If you haven’t tried this form of analysis in your account, stop everything now and do it. Heat mapping is a fantastic way to utilize Excel and this post will absolutely get you well on your way to being a heat mapping hero.
Search Engine Land
How to Manage Bids for AdWords Shopping Ads: New features can be a hassle and bid changes in the new Shopping Ads campaigns are no exception. Give this post a read to learn the most effective way to determine bids and benchmarks and make bulk bid changes.
From the Engines
Bing Ads
Auto-Tagging of Destination URLs in Bing Ads: Woot! Get excited. No more spending an extra hour or two putting custom tags on the end of your Bing landing pages just so you can see your data in GA. Take a look at the post to see how to enable this feature in your account!
Google AdWords
Help your business with Google My Business: This week Google announced Google My Business, which looks to act as an all-in-one (read: all-your-Google-in-one) tool to let you keep tabs on your brand’s social presence, reviews, and business info so you can be found by your customers. Check out the post for more details.
Pinterest – via Search Engine Watch
Do-It-Yourself Promoted Pins Premiere on Pinterest: It was only a matter of time. Promoted pins are here. Take a look at the post to get a better idea of how it works as well as access to the form so you can sign up!
Twitter – via Marketing Land
Coming Soon to Twitter, Ads Targeted to Weather Conditions: Twitter has reached an agreement with the Weather Company to allow advertisers to target based on weather conditions. Take a look!
