Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
SEER Interactive
When to Use Income Level Geo-Targeting in AdWords: Using the income level targeting in AdWords can be a really powerful tool, but only if there’s an advantage to be taken. Check out this strategy to determine if income level targeting is right for your campaigns.
Search Engine Journal
8 Ways To Sell More Online With Behavioral Psychology: It’s no secret that customer’s mental standing when they’re on your page has an impact on how the behave. Check out these tips to make your customers feel welcome, compelled to buy, and to buy more!
iSpionage
4 Reasons Why You Should Be Monitoring Competitor PPC Landing Pages: Although it’s a bit of a plug for the product, this iSpionage article makes some very good points about the benefits of competitor landing page monitoring and how it can benefit your efforts.
Search Engine Land
Appearing Multiple Times in Google Shopping: The Pros & Cons: Ever wondered if it’s a good thing to dominate that 4 pack of shopping campaigns at the top of the search results? Get some insights into the good and the bad side of owning all of the hollywood squares.
The SEM Post
Why Bing Ads Will Eventually Overtake Google AdWords: No matter your opinions of either search engine, it’s becoming clearer that Google may soon have a problem on it’s hands. Check out why.
Search Engine Watch
AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will: This latest update of AdWords Editor has some very big changes from previous editions. Get a rundown of the new functionality and why you should love it.
From the Engines
Bing Ads
Best Practices and Frequently Asked Questions for Universal Event Tracking
Google AdWords
Fighting Bad Advertising Practices on the Web – 2014 Year in Review
