Good morning and Happy New Year friends! Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! We’re recapping some of the top posts from around the PPC industry for the week from both the experts we love and the engines they work in.
From the Experts
The SEM Post
3 AdWords Display Network Power Targeting Tips You Should Know About: The GDN can be a fantastic tool for push marketing to your ideal audience, but it can also be a complex place to navigate. Take a gander at these three targeting settings you can use to get even more granular with your targeting and increase returns.
Search Engine Watch
Taking a Closer Look at Google In-Market vs Affinity Audiences: Continuing the Display Network theme, be sure you know the differences between these two targeting options for optimal results.
CrazyEgg
5 Free Tools Every Conversion Optimizer Should Know About: It’s no secret that conversion optimization can play a huge role in PPC account success, but that doesn’t mean it’s always given it’s due in invested resources. Here are 5 free tools that can help you get a leg up by spending your time rather than money.
Beyond the Paid
3 Sneaky Ways to Bid on Competitor Keywords: Thinking about bidding on your competitor’s keywords but concerned about wasting ad spend? Check out these tips to cautiously, and sneakily, compete on your competitor’s names.
WordStream
5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns: 2015 has been declared the year of call tracking by many in the PPC industry. Check out these 5 mistakes to avoid and how to fix them to take advantage of this year’s trend.
From the Engines
Google AdWords
Google Trusted Stores: Now It’s Even Easier to Help Shoppers Buy Online with Confidence
Bing Ads
Enhanced Sitelinks Are Now Globally Available
New Bing Ads Feature: Previous the Result of a Bid Change on Your Text Ads in Real Time
