Happy Friday friends and welcome back to Clix Marketing’s PPC New and Views! We’ve got another great list of posts from around the ppc-sphere this week, so let’s get started!
Product Listing Ads (PLAs) are all the rave recently. They’ve given many companies great success in the retail space and provide tons of useful data. But sometimes viewing the data in a useful way can be the hardest part. Luckily for us, Michael Wiegand over at Portent Interactive has shared his New Product Listing Ads Dashboard with us! If you’re using PLAs and are looking to get more from your data, install this dashboard in your analytics account and get to optimizing!
A continuing topic in the industry is Enhanced Campaigns, and it should be. There are some big changes being pushed onto advertisers and being prepared is the best way to fend off any unwanted performance. This week, Will gave us 5 Tips for Google AdWords Enhanced Campaigns. Give these 5 tips a read and make sure you’re prepared for the July 22nd automatic upgrade date!
Been thinking about using AdWords automation for bid changes? Well you’re in luck. Jay Stampfl over at PPC Associates has given a great rundown of how to Use AdWords Automations to Beef Up Your Bidding Strategy. He even has a prequel type post a couple months ago helping you determine your bidding strategy. Great stuff!
Conversion Optimizer has gotten mixed reviews from the ppc industry. Some advertisers love it, some hate it. Whatever your opinion, there are some things you should know about the automated conversion setting. Over on the Acquisio blog, Clix Marketing’s John Lee shared with us 5 Dirty Little Secrets about AdWords Conversion Optimizer. He covers everything from changes in CPCs to their compatibility with Enhanced Campaigns. Give it a read and make sure know all of the details around Conversion Optimizer.
Updates from the Ad Networks
This week saw a couple of updates about ad formats in Google AdWords and Facebook Ads. Our industry is ever changing, and it’s important to stay up to date on those changes.
This week, Google (finally) announced their New Image Extensions are now in beta. With these new image extensions, Google is allowing advertisers to “show” a product rather that “tell” about it through ad copy. Check out what else Google has to say about them.
In response to advertiser feedback, Facebook will be cutting their available ad formats in half. They’ve found that many of their formats, though productive on their own, seem to accomplish the same goals and end up being redundant. Give this post a read and make sure you’re aware of the formats to be cut.
Well, but that brings us to the end of our round up for this week. Tune in next week for more ppc goodness from around the industry. Have an amazing weekend friends!