Welcome to the Clix Marketing Weekly News and Views in the PPC industry. We’ve got a great list of posts from around the industry this week including PPC SWOT Analysis, quality scores, and enhanced campaigns. So without further ado, let’s get started!
Get Found First
This week Paul Hartley at Get Found First posted part 3 of his 5 part series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This week’s topic was S.W.O.T. Analysis of Your PPC Advertising Strategy. In the article, Paul breaks down each piece of S.W.O.T. (Strengths, Weakness, Opportunities, Threats) and asks important questions to help you evaluate your ppc strategy in each of these areas. (For parts 1 and 2 of this series, check out PPC Market Analysis with PEST and PPC Analysis with Porter’s Five Forces also on the GFF blog.)
Over on the FBPPC blog, Alicia Antoniolli discusses her shift from search to social ppc. In The Shift from Search to Social – Translating Intent, Engagement, and Messaging, Alicia discusses the differences between user behaviors based on their platform. Give her article a read and make sure you’re targeting search and social users appropriately.
Search Engine Watch
Let’s be honest, we all love shiny new toys. Lucky for us, Lisa Raehsler has taken the time to put together a list of 5 Kickin’ New Google AdWords Features to Try. Each has a short description and links to helpful supporting text to get you familiar with each feature.
Search Engine Land
Enhanced campaigns are coming and with them come many changes in your account. Processes as simple as ad copy testing are now going to require a slightly different way of reporting. But never fear, Brad Geddes is here! In his Search Engine Land article this week, Brad shows us How To Conduct Ad Tests In Enhanced Campaigns to ensure we’re choosing the best ad for each device type. I definitely recommend this article for any one planning and preparing their accounts for shifting to enhanced campaigns.
Over on The Drum, Craig McGill interviews Tim Barlow of Attacat. Their discussion covers topics ranging from budgets, to remarketing, to mobile as well as ppc as a whole. Personally, I’m a fan of getting to read opinions from other industry professionals. See what Tim has to say and maybe even leave an opinion of your own! Or not…it’s up to you.
To round out today’s list is Proving the Value of PPC to C-Level Management from Kayla Kurtz over at PPC Hero. All of these tips, in my personal opinion, are must haves for anyone wanting to be a great ppc manager. Whether you apply these principles to face to face meetings with bosses, regular calls with clients, or the occasional email conversation with the person you’re reporting to, I think these tips essential to proving your worth and doing your job. Check it out and start putting these tips into practice today!
Well, that wraps up this week’s PPC News and Views. Tune in next week for more tips, tricks, and updates from around the ppc industry.