Happy Friday friends! And welcome to this week’s edition of #PPC News and Views! We’ve got a great list for you today including some tips for remarketing, conversion rate optimization and more. Let’s get started.
From the Experts
Acquisio
The display network is a great way to drive additional traffic (and conversions) to your or your clients site. But being sure you’re bringing in quality traffic and preserving your client’s brand on the GDN can be a bit challenging. No worries though. Aaron Levy’s got you covered. In his post Layering Display & Re-marketing – Put Context First, Aaron talks about how to use different targeting settings to accomplish these goals. Check it out!
PPC Hero
Got a long list of email addresses you’d like to leverage on paid search networks? Well today’s your lucky day. PPC Hero’s Cassie Oumedian is going to tell you how to do just that in her post Increase Conversions With Facebook Lookalike Audiences. Cassie will walk you through what a custom audience is, when to use them, and how to set them up.
Unbounce
Ready for a bold headline? 98% Of Your Paid Ads Are A Colossal Waste of Money [Videos]. In this post, Unbounce’s co-founder Oli Gardner talks about the use of attention ratio and message match to gauge a good ppc program. If you’re even remotely interested in increasing your ppc efficiency, this is the post you should read this week. Great stuff with good insights.
CPC Strategy
We’re right in the thick of Q4 for 2013, and the spikes in traffic are just around the corner. Although most optimization changes should have been carried out by now, there’s still time to do a few round of double checks and set expectations. In her article Q4 Ecommerce Strategy: Google Shopping Q4 2014 Predictions, Mary Weinstein gives some background on expected trends for the quarter as well as shares tips from other members of the team.
From the Engines
Inside AdWords
Consumer’s Mobile Path to Purchase: 5 key findings
Google recently commissioned Nielsen to study smartphone users after making a purchase to better understand the impact of the mobile experience on their shopping process. Check out their 5 key findings.
Select a new, better performing campaign type for acquiring customers on Search and Display
Although best practices say you should have your search and display campaigns broken out, sometimes that just doesn’t happen. If you’re still in the camp of people with those two networks being targeted in the same campaign, this new campaign type released by Google might help to get your better results.
Bing Ads
Bing Ads October Release Summary: New Features for Usability, Security, and Scale
Check out all updates and improvements made by Bing Ads in October.
Bing Ads Needs Your Help to Strengthen Our Advertiser Support
Uh, the title says it all. If you want or need something from Bing Ads that they don’t currently offer or could be improved to benefit you, let them know!
Well, that wraps up our wrap up for this week. We’ll see you back here next week for more ppc goodness from around the industry!
