Good morning friends and welcome to this week’s edition of the Clix Marketing Blog’s Weekly #PPC News and Views! As always, we’ve got a great list of posts for you today so please keep your hands and feet inside the ride at all times. Here we go!
From the Experts
PPC Hero
Master the Art of Conversion Rate Optimization – New Toolkit!: Ooooh, toolkits are fun. Rather than one article, this has three guides, a webinar, and access to a landing page tool. Definitely worth checking out if you want to improve your conversion rates. Which you do.
Search Engine Land
Excelling (Again) At Excel for Search Engine Marketers: Talk about maximizing our potential here today. This is another great post, seriously, it’s pretty awesome, with a bunch of links to other equally awesome posts in it.
Wordstream
45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks: Ok, so some of these are magic, others are just really solid tips. Everything from FB PPC 101 to optimal images choices and suggestions are covered. Good thorough post.
3Q Digital
Embracing AdWords Scripts for the Non-Technical: Scripts are an amazing tool you can use to improve performance in your account with comparatively little extra work. But the setup can be a bit challenging for those of us not fluent in code. Katie Walton has put together a great list of resources for just those people. Not to mention she uses .gifs from shows that get this round up writer’s seal of approval.
Beyond the Paid
3 Ways to Profit From The Google Display Network: Profitability on the GDN has been a topic of recent dispute around the PPC Chat circles. So as usual, Melissa Mackey has put together a list of situations where the GDN can be great for ppc accounts and still remain profitable. Check em out!
That wraps up this week’s News and Views. What posts did you enjoy reading this week? Add them in the comments!
