From the Experts
White Shark Media
7 Misconceptions About AdWords Call Tracking from 821 Lead-Gen Clients: Call tracking can sometimes be confusing even for the seasoned marketer. Think about how your clients feel. In this post, Andrew covers very common misunderstandings in call tracking as well as some tips to help maximize your results.
Do AdWords Shopping Campaigns Work?: It’s the question we all want answered. Check out the stats from a few Wordstream case studies and see what they found.
Search Engine Journal
Avoid Spend Bloat: Using Keyword Classification For PPC Account Management: Comprehensive account management can be vital to an account’s health, but it can also be a challenge. Follow these tips to build out a well balanced account management system using rules and scripts.
Everything You Need to Know About Display Ad Viewability: Last month, the Media Rating Council lifted its advisory on buying display ads based on viewability. This is opening the floodgates for advertisers and platforms. In this post, Craig talks about where viewability was, where it is now, and where it’s going. Definitely worth a read.
From the Engines
+Posts now available to all advertisers and support Hangouts on Air: Google+ is getting a bit of a facelift when it comes to profitability. All advertisers can now promote +Posts across the Google+ network, similar to boosting a Facebook post on the FB system. You’ll also be able to promote hangouts on Google+ and collect RSVPs from potential viewers. Check out the post for more specifics.
Improving Your Data Quality: Google Analytics Diagnostics: For advertisers to take advantage of Google Analytics properly, you must make sure your tracking and set up is done properly. Google’s new feature (out in beta now) will allow users to see problems with their site tracking, inconsistencies within the data, and help them solve the issues. Pretty great stuff.
Understanding multi-device user behavior in a single view: Our world is becoming ever more connected through our devices. To help site owners stay on top of those trends for their site, Google Analytics is now going to give you the ability to see web and app data in the same reporting view. Check out the post for the specifics as well as some other updates being rolled out.
Bing Ads March Release Summary: Top 6 Improvements in Usability, Speed and More: It’s no secret that Bing is fighting hard to win the hearts of advertisers. They’re constantly making changes to their system to make us happy. Here’s their breakdown of the top 6 improvements from last month.
Well, that’s all for this week folks. See you back here next week for more PPC News and Views!